Brad Bollenbach is applying the Getting Real approach to life hacking with his site 30sleeps.com. It's a site for people who want to change their lives, with the idea being that it's a lot easier to make changes if you take them one month at a time. Brad wrote to tell us more about how Getting Real has influenced him.
As an entrepreneur, writer, UI designer, and software developer, your philosophy of "Getting Real" is the motive power that's brought my business ideas to life. It's helped me make lightweight a lifestyle, and driven me to Get Shit Done (TM).
What's Your Problem?
Getting Real suggests building things that solve your own problems.
Almost a year ago, I asked myself, "What most frustrates me about the world?" The answer, for me, was that so many people seem to live at a fraction of their potential. This motivated me to build something that would inspire, educate, and empower people to change their lives.
I created a site called 30 sleeps, which is based on the idea of using 30-day goals (an idea I got from personal growth blogger Steve Pavlina) as a primary vehicle for personal change. Realizing my own shortcomings too, I knew this would be a great way for me to explore, decipher, and document the day-to-day problems that my own life presents, whether related to building meaningful relationships, breaking bad habits, or even figuring out how to set my hourly consulting rate.
A lot of people can identify bugs in their daily life, but stop short of authoring the patch. The Getting Real approach of building something that I want has imbued my work with a fire that is hard to light in any other way. And when you're building to change the world, that kind of passion is a nuclear weapon.
Embracing Constraints
I've had several business ideas in the past, none of which ever made it out of thoughtspace.
In starting 30 sleeps, I took a lesson from how you guys used constraints to drive the development of Basecamp. My primary constraint was a deadline: June 1, 2007. I made a commitment to myself that, no matter what, 30zzz was going live on that date. This gave me only a few weeks to get something running.
Tightening the noose forced me to start building something right away, even though I had only a vague idea of what I wanted the site to be. My first coding session involved literally opening up TextMate and just plowing. The UI went from nothing, to horribly bad, to ugly, to tolerable, to usable, to running in production.
Had I waited until I was "ready" to start this project, I'd still be twiddling my thumbs.