WooThemes provides WordPress themes for all types of web publishers. The team there recently posted "Behind-the-Scenes: How we use Basecamp."
Before I get into the nitty-gritty of our Basecamp-usage, I need to explain why we use the platform… For obvious reasons, we’re trying to eliminate unnecessary e-mails (those where everyone needs to be CC’ed) between team members; so with Basecamp the information is accessible to everyone that might need to see it, but only the people that need the info to act upon it, get notified. The whole team thus knows what’s going on (with Basecamp acting as a status report of kinds) and they have the option of checking in on this any time they want or need to (not when they’re e-mailed unnecessarily).The second main reason for using Basecamp (over e-mail), is the fact that all of our most important data, decisions & discussions are kept in one, central place. This is important, considering our geographical differences, as well as helping us when we’re not at our normal workplace (i.e. traveling). We’ve also found that this is great for accountability & efficiency in making sure that all to-do’s are handled in due time & as planned...
Basecamp is an integral part of the way we operate and whilst I wouldn’t go as far as saying that we’d be lost without it; we’d definitely not be able to run as smoothly as we do without it.
Read the full piece for more details on how WooThemes uses Basecamp for internal management and interacting with outside collaborators.
WooThemes: "When you’re doing WordPress development day-in, day-out, it becomes difficult to see the holistic view of all the activities, but with proper milestones, we are constantly reminded of upcoming stuff."
