Prefinery manages betas (for webapps and desktop software) — and it integrates with Highrise. It allows customers to create a splash page, supports a sign-up form with fields and survey questions, and handles incrementally inviting users. Customers can sync their list of testers (early adopters, best customers) with Highrise via the API to track leads, conversations, etc for further down the road. Prefinery also integrates with MailChimp.
