Lindsay Saewitz, Director of Sales at Fave Media, discusses how the company uses Highrise:
What does your company/business do?
GetFave.com is a local business directory that lets the consumer experience the business before walking through the door. We let businesses express themselves through video, pictures, and other rich content while also helping them get found on the web.
Why do you need Highrise?
We use Highrise to manage our sales leads that are generated through site registrations.
How do you use Highrise and why do you like it?
Through a feature our programmers have developed, we can feed leads into highrise on demand. Then, these leads are randomly distributed to our sales reps (users/people) and tasks to call the leads are automatically created. The sales reps use HR to manage the entire sales process, from calling and setting meetings to taking meeting notes and referring back to them. We use tags to categorize the leads. I like the note taking and I also like the ability to create tasks.
What did you use before and why did you switch?
We used Salesforce.com before I was at the company. I personally do not have a lot of experience with salesforce but in briefly using it I felt it was overcomplicated. Highrise was recommended by one of our programmers.
Any tips or tricks for other customers?
I love the addition of color coding for the tasks. It’s much easier to find what you’re looking for.
Do you use a 37signals product in an interesting or noteworthy way? Let us know.
