Time Magazine: "Get Rich Slow" profiles LILO companies (i.e. "a little in, a lot out").
At no other time in recent history has it been easier or cheaper to start a new kind of company. Possibly a very profitable company. Let's call these start-ups LILOs, for 'a little in, a lot out.' These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers (if you work hard and are patient).
37signals.com and Ruby on Rails get brief shoutouts in the article. Most of the article profiles MotorMouths, a web startup whose founder chimed in on the Signal vs. Noise post about the article.
MotorMouths 10 Apr 09
I’m the founder of MotorMouths, from the Time article linked above. As I hope is made clear from the piece, Getting Real was an amazing resource for us.Also, we continue to rely on Basecamp to virtually manage the company. And RoR to power the thing. And don’t get me started on how much inspiration I stole from the tales tucked away in the SvN archives. Thanks guys!
(Read or buy Getting Real.)
Great to hear. These success stories are going to flood the press over the next few years. This is where it's at. Thin is in. Our new book, coming along nicely by the way, will be a great guide to starting and running these kinds of businesses.




