Furqan Nazeeri writes that Basecamp has "crossed the chasm" from startups to large companies:
I'm a huge fan of Basecamp. For the few people who haven't heard of Basecamp, it's a team collaboration and project management tool. Adoption amongst startups is high, but it has crossed the chasm and large companies are now adopting it with gusto. I was in a meeting a couple weeks ago with some senior guys from a large (read billion dollar) offshoring/BPO company where they were pitching me for some business. They spent 10 minutes of an hour-long meeting raving about Basecamp and how it made them "feel" like a small company. They knew their competition for the deal was a group of smaller companies and part of their argument as to "why them" was Basecamp! You know you have a killer product when people start ascribing emotions to it.
Do you work at a large company that uses Basecamp or another 37signals product? Let us know.
