How Ice-Qube Preparedness System founder relies on Basecamp

The Ice-Qube Preparedness System is a collection of everything you need in case of emergency, disaster, or accident. The product line was developed by Leslie Fastenberg, a suburban 'hockey mom' from Old Westbury, NY who, while researching emergency preparedness products for her own family was inspired to develop a more comprehensive, practical and efficient kit than what was available on the market.

Leslie is a big Basecamp fan and emailed us saying, "Basecamp has enabled me to function like a big company, makes the most efficient use of my time, gives me the most information I could want to supervise and access my teams participation, serves as the ultimate back up and makes sense of my wild mind and ultimately grow my business."

We asked her to tell us more:

I am a small business owner who works with many independent contractors who are connected through me. I initially came to Basecamp when we began constructing our new website. This new site launch coincided with a great deal of new product development. since my products includes lots of other products. keeping track of the lists and keeping everyone current, could have been a job in and of itself. Basecamp made that problem, no problem!

In time, I came to give myself over to the Basecamp style of working and found that their system for messages, to do's and milestone's worked perfectly - they improved my process. For a small business owner like me, basecamp is like having a solid assistant who is compulsive - and the price is right.

One final thought, now I use Basecamp to analyze performance. In addition to the fact that I can see how often my people are signing into their accounts and working on my projects, I have found that the people who are most productive are drawn to Basecamp, those who resist slow the rest of us down. Basecamp has become my Rorschach!

Do you use a 37signals product in an interesting or noteworthy way? Let us know.