Jim Semple, Vice President of Brandt Engineered Products Ltd., on why Getting Real ideas apply to more than just software companies:
Getting Real is jam packed with sound business advice that could apply to a service business, a manufacturing operation or running an airline just as easily as it applies to building a successful web application. It's all about people and leading them toward optimum effectiveness. We manufacture heavy equipment for customers around the world. In addition to sound engineering, good communications and effective decision making makes the difference between hitting the target and missing the mark. Getting people to perform at optimum levels on a continuous basis is the challenge. Getting Real tells you why it's important and how to do it. Great book! Read this book and you'll dodge a lot of potholes on the road to success. I can't wait for the sequel. I'll need copies for all my managers.
Do you have a Getting Real success story to share? Let us know.
