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May 09, 2007

How Highrise can benefit lawyers

TechnolawyerTake Client Development to a Higher Level talks about how lawyers can benefit from Highrise.

Lawyers often focus on cases and matters. But before a case or matter comes into existence, you must deal with people — both existing and prospective clients. The traditional address book doesn’t give you enough horsepower for sales, and high-end customer relationship management software is overkill for most law firms. So where do you turn?

37 Signals designed Highrise as a new Web-based approach to capture the middle ground between address books and the big CRM packages. The focus lies in giving you just the tools you need to manage people and projects and nothing more. With Highrise, you can share contacts, assign tasks based on those contacts, maintain a contact history, and, most importantly, group together related people, companies, notes, and other information in a "case," a term that should appeal to lawyers.

You can use Highrise for your own contacts or search for contacts across your firm. Highrise also helps you move from contact list to action. You can act on your contacts by setting follow-ups, calls, meetings, thank you notes, reminders, and more. Highrise can even send reminders to your mobile phone. You can log calls, conversations, email, and other communications with your contacts. You log email by simply forwarding or copying Highrise.

You can also mine new information from your contact lists. See all communications with a group of people. Build a list of all the experts on a given issue. Generate a list of your clients with whom you have not had contact in the last year. Etc.

Do you use a 37signals product in an interesting or noteworthy way? Let us know.