Howard Wolinsky of the Chicago Sun-Times profiles Highrise:
Highrise can help with more complex, ongoing projects and relationships. Highrise enables users to set up a Web page for everyone within an organization as well as for customers and suppliers.Highrise creates a dynamic institutional memory. If an employee is out sick or on vacation or whatever, the person filling in can quickly come up to speed on a hotel reservation, a widget order, a sales pitch or a pending merger.
Wolinsky concludes, "Highrise, like earlier 37signals' products, will simplify lives and relationships for small businesses and people who work for and with them."




