The May 28 subscriber edition of TIME magazine is out with a full page story on 37signals. The issue has Al Gore's profile on the cover. The piece is called "Small is Essential."
On using what we build
Unconventional organization is proving to be one of 37signals' biggest assets. The company creates programs that facilitate teamwork, and it ends up relying on the very same tools it builds. "We are growing in the same way a lot of our customers are, so we build products that we need to run our own business," Fried says. "We just build stuff we want to use. If we need it, they need it."
On our simple mission
Simplicity is one of 37signals' guiding principles, in programming as well as management. For most technical issues that arise, simple work-arounds will address 95% of the need with 10% of the effort that would be required to cover everything. For example, when designing Writeboard, for collaborative writing, the team wanted to let people track how much a document had changed over time. They pored over Ph.D. theses and complex algorithms. Instead, ace programmer David Hansson worked out a "cheat": software to track the number of characters in each document. The evolving total could be conveyed visually using dots of different sizes. With that clever solution, 37signals reduced what could have been a months-long programming project to a day's work.
The full piece in the print mag also includes a nice photo of the entire team. Special thanks to Jeremy Caplan for penning the piece.
